Marketing And Communications

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This module addresses the essential aspects that freelancers and independent professionals need to master for success in the gig work environment. Participants will learn to define target audiences, identify niche markets, and craft compelling value propositions that set them apart in the competitive freelance landscape. Leveraging digital platforms and social media, they explore strategies for effective self-promotion.

Personal branding takes centre stage, with participants learning to build a robust personal brand that authentically reflects their strengths and expertise. This involves creating a consistent online presence and employing storytelling techniques to engage and resonate with potential clients. Networking skills are honed to expand professional connections, with emphasis on building and maintaining relationships with clients, peers, and industry influencers through both online and offline avenues.

Client relationship management is another critical aspect covered, encompassing an understanding of client needs, strategies for delivering exceptional customer service, and handling feedback in a professional manner. The module encourages adaptability to market trends, emphasising the importance of staying informed about industry shifts and adjusting marketing strategies accordingly.

By the module's conclusion, participants emerge equipped with practical skills and knowledge to navigate the Gig economy successfully.

Marketing
Marketing
 
Personal Branding
Personal Branding
 
Networking
Networking
 

What You'll Learn

  • 1 Marketing Communication
  • 2 Personal Branding
  • 3 Networking