Dissemination and visibiliy are key elements in a Partnership financed by public fundings. Their importance has increased through several generations of EU funding programmes. While the aim of Partnerships is to achieve concrete and innovative results and products with a clear European value, the results of many projects have not been adopted to the expected extent by organisations outside the partnerships or even by the partner organisations in the long-term.
Dissemination can be described as:
A solid dissemination and exploitation plan addresses the following questions:
A thorough needs analysis is the starting point for the process of dissemination. In an ideal world it should take place before starting a project, but in many projects a detailed analysis is not done until the first project phase. The analysis aims at defining the needs of the target group and orientating project activities to effectively answer these needs.
It should be kept in mind that a Partnership Project is a Europe-wide activity therefore the different educational contexts of European partner countries need to be considered about dissemination. The dissemination plan should set out how the initial needs analysis will be reviewed and updated during the project to ensure that the results remain relevant to the targeted end users. The plan should also indicate scanning activities to identify broader target groups with a potential interest in the results.
Shared responsibility among all the partners
Dissemination is of such high importance in the project that it should not be allocated just to one person or to one project partner. Each partner has to be involved in dissemination activities. The dissemination plan should set out clearly each partner’s specific tasks in line with their particular interests and expertise. Responsibility for the dissemination and exploitation of results lies with the whole partnership. A dissemination plan which focuses on the dissemination channels of the co-ordinator or few partners only should be avoided.
The networks of each partner are essential channels of dissemination, and they should be involved in the dissemination plan of the project. Dissemination can also be an opportunity for some project partners to reach out to new European audiences hitherto not addressed.
Each partner will: